Danger in Discounts
by: Roger DooleyI’m a sucker for discounts. Show me something that costs $50, tell me I can have it for $25, and my hand will be reaching for my wallet while my brain is still trying to figure out...
View ArticleYour Brain on Coupons
by: Roger DooleyWith today’s economic condition, interest in discount coupons has been growing. Neuromarketing firm NeuroFocus has examined how people react to both print and online coupons using their...
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Keep a Friend Home on Black Friday
I can all but guarantee that someone you know and care about is planning to go shopping on the day after Thanksgiving. You need to intervene.Black Friday is a contrived, customer-hostile,...
View ArticleGroupons For Local Business: No Magic Bullet - The Retail Doctor
Bob Phipps, writing over on The Retail Doctor, has an 11 piece post on Groupon (and similar sites) and their impact on retail.He makes a pretty strong final argument on his post:Stand for something or...
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Location-based Marketing Should Be about More than Just Vouchers
With the launch of Facebook Deals in the US in November and its imminent launch in the UK, the opportunities for brands to engage in location-based marketing are growing and set to grow more in...
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Bright Lights Project - Bundle Offers
Chances are you've come across a bundled services offer from your friendly neighborhood phone or cable companies lately. It's actually the primary slant of their marketing strategies, so you really...
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The Dangers of Discounting
I’m concerned about the retail industry. Earlier this month, a Federal Reserve survey reported that retail sales had weakened in many areas because of winter storms. As retailers report their first...
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Discounts Sabotage
Is your customer acquisition (and retention) strategy based on discount pricing? How's that working for you? Discounts might be working well to bring customers in the door, but do they stay after...
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